Last updated: 17 September 2026
Saudade Aurora respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect when you use our website, place an order, create an account or contact us, and how that information is used and protected.
1. Who we are
Saudade Aurora is an independent clothing brand based in the United Kingdom.
For questions about this Privacy Policy or how your personal information is handled, contact us at:
Sales@saudadeaurora.com
2. Information we collect
Depending on how you use our website, we may collect:
- Your name
- Email address
- Telephone number
- Billing and delivery addresses
- Order and purchase information
- Account information, if you create an account
- Communications you send to us
- Information necessary to process returns, refunds or customer service requests
- Technical information about your use of our website, such as your IP address, browser, device and cookie information
We only collect information that is reasonably necessary for operating our website, fulfilling orders, providing customer service and running Saudade Aurora.
3. Payment information
Payments may be processed by third-party payment providers.
Saudade Aurora does not need to store your complete payment card details where payments are handled securely by those providers. The payment provider may collect and process information necessary to authorise and complete your transaction in accordance with its own privacy policy.
4. How we use your information
We may use your personal information to:
- Process and fulfil orders
- Take and confirm payments
- Arrange delivery
- Manage returns and refunds
- Create and manage customer accounts
- Communicate with you about an order
- Respond to enquiries and provide customer support
- Prevent fraud and protect the security of our website
- Maintain appropriate business, transaction and accounting records
- Comply with legal and regulatory obligations
- Improve the operation and performance of our website
- Send marketing communications where you have chosen to receive them
We will not sell your personal information.
5. Our lawful bases for using your information
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information because:
Contract — processing is necessary to enter into or perform a contract with you, for example when processing, delivering or managing your order.
Legal obligation — processing is necessary for us to comply with applicable legal requirements, including appropriate financial and transaction record keeping.
Legitimate interests — processing is necessary for legitimate business purposes, such as operating and securing our website, preventing fraud and improving our services, provided those interests are not overridden by your rights.
Consent — where required, we may ask for your consent, including for certain marketing or non-essential cookies. Where processing relies on consent, you can withdraw that consent.
6. Who we share information with
We may share personal information where necessary with trusted organisations that help us operate our business, including:
- Payment processors
- Delivery and courier companies
- Website hosting and technical service providers
- E-commerce and website service providers
- Professional advisers and service providers
- Government bodies, regulators, law enforcement or other authorities where required by law
We only share information where there is an appropriate reason for doing so.
7. International transfers
Some service providers used to operate our website or business may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law and that appropriate safeguards are used where required.
8. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing customer service, maintaining appropriate business and financial records, resolving disputes and complying with legal obligations.
Different categories of information may therefore be retained for different periods.
When information is no longer required, it will be deleted, anonymised or otherwise securely disposed of where appropriate.
9. Cookies
Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, maintain shopping baskets, improve website performance and, where applicable, understand how visitors use the website.
Where consent is legally required for non-essential cookies, these cookies will not be used unless you have made the relevant choice.
Further information about the cookies used on our website and how you can control them will be provided through our cookie settings or Cookie Policy.
10. Marketing
We may send you marketing communications where you have specifically chosen to receive them or where otherwise permitted by law.
You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication or by contacting us at Sales@saudadeaurora.com.
Withdrawing from marketing will not prevent us from sending necessary service messages relating to your orders or account.
11. Your data protection rights
Depending on the circumstances, UK data protection law gives you rights concerning your personal information. These may include the right to:
- Request access to personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your information in certain circumstances
- Ask us to restrict the processing of your information
- Object to certain processing
- Request the transfer of certain information
- Withdraw consent where processing is based on consent
Some rights are subject to legal conditions and exemptions.
To exercise your rights, contact Sales@saudadeaurora.com.
12. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
13. Complaints
If you have concerns about how Saudade Aurora handles your personal information, please contact us first at Sales@saudadeaurora.com so that we can investigate the issue.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information Commissioner's Office
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal obligations.
When the policy is updated, the revised version will be published on this website and the Last updated date will be changed accordingly.